How long should it take to thoroughly brush your teeth? In the past five years, several companies have introduced new dental care solutions that promise to save time and do a better job than manual brushing or standard electric products. Phophix by Onvi’s approach involved recording your brushing habits so you could get feedback on technique, but eventually refunded preorder payments in order to re-evaluate the technology. The Amabrush mouthpiece-style toothbrush promised clean teeth in 10 seconds, but after reportedly collecting more than $5 million on Kickstarter, Amabrush the company no longer has a website and is widely reported to have filed for bankruptcy. On the other hand, the Oclean One, a fast electric toothbrush that creates a personal brushing plan based on dental goals and brushing behavior, is currently available. Oclean developed the Oclean One without a crowd-funding campaign.

So, it’s against this background that we present another new electric toothbrush, the three-headed Brubrubrush. The device is currently in the pre-production prototype stage, according to the Brubrurush developers, with a Kickstarter campaign commencing November 12, 2019. The new design’s three rotating heads work on teeth top, front, and back and adjust for varying tooth sizes. There are two cleaning positions, one for back molars and the other for the more narrow front teeth. According to the company, the Brubrubrush cleans teeth better than an Oral-B electric toothbrush and can do the job in just 50 seconds.

It will be interesting to see how this new solution to a universal problem does with its crowdfunding campaign and whether it beats the odds and makes it to market.