Consumer Segments for Digital Health Products

Consumer Segments for Digital Health Products

The market research firm Parks Associates has released their analysis of the market for consumer digital health products. They found that “health consciousness” is a predictor for consumer demand for such devices. Their research leads them to break it down...
Adult Diapers Set to Communicate

Adult Diapers Set to Communicate

Be honest. If someone presented you with a story about wireless diapers for adults 15 years ago, you probably wouldn’t be able to decide if it was a joke or just plain crazy. But the miniaturization and lower costs for all sorts of electronics — driven...
Seniors Are Receptive to Health Tech Devices

Seniors Are Receptive to Health Tech Devices

One of the biggest markets for Health Tech devices is to provide monitoring and support of elderly individuals in a variety of settings, from independent living in their own home to supervised care in a health facility. But what do seniors think about technology?...