Consumer Segments for Digital Health Products

Consumer Segments for Digital Health Products

The market research firm Parks Associates has released their analysis of the market for consumer digital health products. They found that “health consciousness” is a predictor for consumer demand for such devices. Their research leads them to break it down...
How Do You Know It Works? The Certification Conundrum

How Do You Know It Works? The Certification Conundrum

When it comes to sports, from amateur to professional, concern about brain damage due to concussions and blows to the head are reaching a crescendo. Manufacturers have responded with a variety of products designed to monitor impact forces on a player’s head, but...
Adult Diapers Set to Communicate

Adult Diapers Set to Communicate

Be honest. If someone presented you with a story about wireless diapers for adults 15 years ago, you probably wouldn’t be able to decide if it was a joke or just plain crazy. But the miniaturization and lower costs for all sorts of electronics — driven...
Baby Monitor Lets You Sleep Better

Baby Monitor Lets You Sleep Better

Parents worry about their children. It’s natural. Parents of newborns worry more. Parents with their first baby worry the most. (As a grandparent of a newborn, I can also say that grandparents also worry.) When our children were infants, all we could do was try...