Wristband wearable category leader Fitbit introduced three new models inspired by the pandemic-related focus on health and wellness. This fall, Fitbit will begin selling the Fitbit Sense and Fitbit Versa 3 smartwatches and the Inspire 2, a new tracker-style wearable.
The new Fitbit Sense is the most health- and wellness-focused Fitbit smartwatch line, with additional biometric sensors not included with the Versa smartwatch models. Only the Fitbit Sense adds electrodermal activity (EDA) and electrocardiogram (ECG) reporting, on-wrist skin temperature sensing including 24-hour tracking, stress management tools, high and low heart rate notifications, and a speaker to listen to music and calls directly. The Fitbit Sense shares the following features with the Versa 3: built-in GPS for exercise pace and distance, Amazon Alexa and Google Assistant support built-in, 24/7 heart rate tracking, sleep tracking and sleep score, exercise and activity zones and tracking, and a 6+ day battery life. The Fitbit Sense will debut for $329 including a free 6-month trial of Fitbit Premium.
Compared to the current Fitbit Versa 2 smartwatch, the Versa 3 adds built-in GPS for pace and distance measures, 12-minute fast charging, Google Assistant built-in (added to Amazon Alexa), and, starting in winter 2020, the ability to receive calls, text messages, and notifications via Bluetooth directly on your wrist. The Versa 3 will retail for $229.
The new Fitbit Inspire 2 doubles battery life from the previous version to 10 days. Inspire 2 also comes with a free 1-year trial of Fitbit Premium (an $80 value) for new Premium subscribers. The Fitbit Inspire 2 will list for $100.
This refreshed product line-up helps FitBit maintain its position as an industry leader at multiple price points, and provides some attractive smartwatch options that will help it compete in that market segment.