Blue Cross Blue Shield Partners with Fitbit

Blue Cross Blue Shield Partners with Fitbit

Approximately 40% of American adults are obese; according to the CDC’s latest figures this adds $140 billion in healthcare costs each year. You can bet that the insurance industry would like to see a turnaround in these figures. Long-term adherence to fitness...
Fitbit Shifts Features to Health [video]

Fitbit Shifts Features to Health [video]

First generation fitness and activity trackers were snapped up and strapped on by runners, athletes, and weight-conscious people seeking to document their activity. We predicted that, as the technology evolved, fitness wearables manufacturers such as Fitbit would...