Latest Fitbit Goes Corporate [video]

Latest Fitbit Goes Corporate [video]

For a long time, I’ve been predicting that the future of fitness trackers is with the enterprise customers, not consumers. While these devices are “nice to haves” for individuals — especially exercise enthusiasts — they don’t save...
Employee Exercise: Carrot or Stick?

Employee Exercise: Carrot or Stick?

One of the themes that we repeat here at Health Tech Insider is our market analysis that the wearables market is shifting. Instead of selling single units to individual consumers, companies will sell tens or hundreds (or thousands) of units at a time to large...
Employers Investing More in Employee Health

Employers Investing More in Employee Health

Healthcare reform is a subject of heated debate in the U.S. and other countries, as costs continue to spiral out of control. In this country, about half of all residents are insured by their employer according to the Kaiser Family Foundation. This means that employers...