Recent years have seen a surge in the adoption of health and wellness apps. A study conducted in three countries — U.S., U.K., and France — reveals that over 80% of consumers plan to use such apps on their smartphones and wearable gadgets, as reported by Airship.
According to the research, the baby boomers constitute the largest groups of individuals who have expressed their unwillingness to use apps to improve their health and well-being; 35% are reluctant to use such apps. Similarly, 23% of individuals from low-income households also express hesitation to use health apps.
However, when we dissect the data, we see that there isn’t much generation gap in the use of apps for connecting with friends and family, workout/fitness, improving sleep, nutrition and diet, and virtual doctor visits (health, therapy, counseling); 27% Gen Z, 24% Millennials, and 28% of Gex X and Boomers use apps to connects with their friends and family more frequently. For workout, Gen Z, Millennials, Gex X and Boomers use these apps at 28%, 28%, 26%, and 23% respectively. Whereas, the percentages for sleep improvement are 16%, 18%,18%, and 14% respectively. Use of apps for virtual doctor visits for health, therapy, and counseling also show minimal gaps among various generations.
The data suggests that health and wellness apps have a wide range of beneficial services for all generations. Nevertheless, there are still considerable numbers of boomers and low-income households who are hesitant to use these technologies.
