Consumer Segments for Digital Health Products

Consumer Segments for Digital Health Products

The market research firm Parks Associates has released their analysis of the market for consumer digital health products. They found that “health consciousness” is a predictor for consumer demand for such devices. Their research leads them to break it down...
Wearable Users Concerned About Data Privacy

Wearable Users Concerned About Data Privacy

In a recent article in the journal Health Affairs, researchers from the Patient-Centered Outcomes Research Institute (PCORI)¬†referred to recent studies about patient attitudes about the use of patient-contributed data. It’s clear that collecting information from...
Wearables to Play Part in Google X Health Study

Wearables to Play Part in Google X Health Study

A recent article in the Wall Street Journal¬†describes “Baseline” which is a new project being undertaken by Google X, the secretive skunk works for Google technology research programs such as autonomous cars. According to the WSJ article, the ultimate goal...
The Ladies Step Up

The Ladies Step Up

Flurry is a company that helps business tap mobile markets through apps and ads. As a result, they have access to a lot of data. Recently, they mined this data to look for trends in the health and fitness category. After all, this is one area that has been pegged to...