Covid-19 has changed the way people access healthcare. Various platforms that offered at-home services were already in use when the pandemic started, but COVID-19 promoted and accelerated these services like never before. One such example is Cue Health.
Cue Health is a health technology company dedicated to offering easy access to lab-quality diagnostics anywhere. Cue was the first to get FDA approval for its molecular diagnostic COVID-19 at-home and OTC test. Due to a high concordance of 97.8 between Cue’s COVID-19 tests and lab PCR tests (according to an independent study by Mayo Clinic), Cue gained approvals from European Union, Health Canada, and India’s Central Drugs Standard Control Organisation.
The company has now announced a premium membership, Cue+, which is a 24/7 membership that offers on-demand access to board-certified doctors, online prescription, prescription renewals, CDC compliant COVID-test results with video proctoring through the Cue app (for work, office, and travel), prescribed lab tests, and same-day delivery of Cue products. The results are processed by Cue Reader—a compact, reusable device—that delivers results to the users mobile through Cue Health App.
There are two membership programs:
- Cue+ Essential offers virtual care, at-home testing, 10 COVID-19 tests per year with 20% off on additional COVID tests, and same-day delivery of Cue products in specific areas. Cue+ Essential users can also get discounts on the Cue Reader that is sold separately.
- Cue+ Complete includes all benefits of Cue+ Essential along with CDC-complaint COVID tests for travel, work and school. Members can get 20 COVID tests per year and would receive access to Cue’s future offerings on a priority basis. All Cue products are available for purchase at discounted rates and bundle offers at the Cue shop.
Team Cue offers a great example of step-by-step innovation in how people access healthcare.