Employee Exercise: Carrot or Stick?

Employee Exercise: Carrot or Stick?

One of the themes that we repeat here at Health Tech Insider is our market analysis that the wearables market is shifting. Instead of selling single units to individual consumers, companies will sell tens or hundreds (or thousands) of units at a time to large...
Blue Cross Blue Shield Partners with Fitbit

Blue Cross Blue Shield Partners with Fitbit

Approximately 40% of American adults are obese; according to the CDC’s latest figures this adds $140 billion in healthcare costs each year. You can bet that the insurance industry would like to see a turnaround in these figures. Long-term adherence to fitness...