Latest Fitbit Goes Corporate [video]

Latest Fitbit Goes Corporate [video]

For a long time, I’ve been predicting that the future of fitness trackers is with the enterprise customers, not consumers. While these devices are “nice to haves” for individuals — especially exercise enthusiasts — they don’t save...
Wearables Staying Out of the Drawers

Wearables Staying Out of the Drawers

Conventional wisdom says that people quickly tire of their fitness bands, and shove them into the back of a drawer somewhere. New research from Valencell paints a very different picture. An online survey provides an update for the study that the company conducted two...
Blue Cross Blue Shield Partners with Fitbit

Blue Cross Blue Shield Partners with Fitbit

Approximately 40% of American adults are obese; according to the CDC’s latest figures this adds $140 billion in healthcare costs each year. You can bet that the insurance industry would like to see a turnaround in these figures. Long-term adherence to fitness...