Wearable Interest on the Rise

Wearable Interest on the Rise

The market research firm Futuresource Consulting recently released the results of their recent survey of consumer interest in wearable technology. In October, the company repeated a survey that they had conducted just five months earlier in May 2014. The survey...

Chinese Company Invests in Misfit

Misfit is one of the leading fitness band makers. Recently, it was widely reported by Reuters and other sources that the Chinese smartphone giant Xiaomi is part of a consortium that has invested $40 million in the company. This appears to be part of a larger strategy...

Are Fitness Bands Losing Out to Smartwatches?

A recent report from Gartner predicts that in 2015, half of the consumers who are considering a fitness band will choose to buy a smartwatch instead. Part of their reasoning is that the feature set for smartwatches is overlapping those of traditional fitness bands,...

Health Insurer Gives Free Fitness Bands

In case you had any doubts about the potential for wearable Health Tech devices lowering healthcare costs, consider the new OptimaFit rewards program that Optima Health just introduced. By enrolling in a qualifying personal or family health insurance plan, subscribers...

Glucose Tracking Software Adds Fitness Data

Glooko is a company that made a name for itself by developing a universal cable to connect glucose meters to smartphones, to help diabetes patients record, track, and share their blood test results. Last month, the company announced that its software now will also...